Wagon Design Studios profilJuan Pablo Pabons profilAlejandra Avellanedas profilNatalia Estevezs profilCristina Donados profil+3

Superspoon

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Vibrant brand identity showcasing custom organic logotype and pastel color palette for a playful sup

SUPER SPOOON
BRANDING & PACKAGING DESIGN

SOLUTION

Superspoon blends super seeds and superfoods into creamy spreads that are nutritious, delicious, and playful. The brand needed a visual identity and packaging design that showed healthy eating can be fun, satisfying, and for everyone.
We created a custom logotype and type design inspired by roots and smooth textures, paired with handwriting-style details that reflect the brand’s organic essence. A vibrant color palette, curved pattern design, and bold graphic elements bring energy and joy to the identity. Playful stickers, labels, and icons highlight product benefits across snack and food packaging, while modern organic design keeps it fresh and approachable.

The result is a bright, modern, and engaging brand identity that allows Superspoon to stand out in the crowded snack and superfood market with vibrant colors, packaging, and graphic design full of personality.


Close-up of colorful logo details highlighting organic shapes and creamy textures in modern visual i
Branded stamp and icon system adding playful character to packaging and reinforcing Superspoon’s uni
Dynamic brand elements applied across jars and labels, combining vibrant colors with minimalist mode
Product packaging design with pastel backgrounds and bold typography, blending branding creativity
Branded stamp and icon system adding playful character to packaging
Product packaging design with pastel backgrounds and bold typography, blending branding creativity a
social media post with Curved background patterns inspired by logo letterforms
Pastel-toned packaging lineup emphasizing consistency, brand recognition, and premium healthy snack
pastel backgrounds and bold typography, blending branding creativity and modern superfood aesthetics
Close-up of colorful logo details highlighting organic shapes and creamy textures in modern visual i
Product packaging design with pastel backgrounds and bold typography, blending branding creativity a
Dynamic brand elements applied across jars and labels, combining vibrant colors with minimalist mode


Creative Director: Cristina Donado, Alejandra Avellaneda 
Design: Juan Pablo Pabón, María Fernanda Mejía
Copywriting: Natalia Estévez
Project Management: María Carolina Rubio
Year: 2024


Superspoon
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Wagon Design Studios profil
Bogotá, Colombia
Juan Pablo Pabons profil
Bogotá, Colombia
Alejandra Avellanedas profil
Bogotá, Colombia
Natalia Estevezs profil
Bogotá, Colombia
Cristina Donados profil
Bogotá, Colombia

Superspoon

By blending super seeds and superfood ingredients, Superspoon creates a nutritious yet delicious alternative for healthy snacking. Seeking a visual identity that reinforces the idea that eating well can be fun and satisfying, they aimed to challenge the notion that healthy eating is only for a specific lifestyle.

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