Valkiria Inteligência Criativa's profileLara Rei's profileBia Janoni's profileBrendon Kowalski's profileYasmin Zanutto's profileMatheus Pinto's profileEdu Dorfman's profileRodrigo Martins Costa's profileJoe Sebastiany's profileJoão Pedro Med's profile+8

Invicta®

Multiple Owners
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branding visual identity 3д brand identity Logo Design graphic design Render product design Brand Design motion graphics


Invicta
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O redesenho da marca Invicta foi desenvolvido para atualizar e fortalecer sua identidade visual e verbal, refletindo sua trajetória de mais de 70 anos como referência em recipientes isotérmicos no Brasil. O projeto teve como foco modernizar a marca sem apagar o vínculo já construído com seus consumidores. Criamos uma nova estratégia, proposta de valor, tom de voz, tagline — guiados pelo propósito de transformar momentos simples em momentos de conexão. A nova identidade visual moderniza a marca sem abrir mão da tradição. O lettering em caixa-alta foi mantido para reforçar a autoridade, facilitar a aplicação e aproximar a marca de uma personalidade mais premium. A tipografia evoluiu com traços mais arredondados, transmitindo conforto, proximidade e humanização. Já o novo símbolo, sintetiza elementos centrais da marca: a valorização do tempo, as formas dos produtos, e a memória visual da identidade anterior. A forma remete ao “V” de Invicta, aos ponteiros do relógio e à silhueta de seus principais produtos. A nova paleta de cores adota como cor principal um tom de verde que foge da dualidade quente e frio, representando equilíbrio, a vida e o agora. O resultado é uma marca visualmente consistente, emocionalmente relevante e preparada para os próximos capítulos da sua história.

Invicta's brand identity redesign was developed to update and boost its visual and verbal identity, reflecting its more than 70-year journey as a reference in thermal containers in Brazil. The project focused on modernizing the brand without breaking the bond already stablished with its consumers. We created a new brand strategy, value proposition, voice tone and tagline — all guided by the purpose of turning simple moments into moments of connection. The new visual identity modernizes the brand without giving up its tradition. The uppercase lettering was kept to reinforce authority, make applications easier and bring Invicta closer to a more premium approach. The typography evolved with more rounded strokes, conveying comfort, closeness, and a more human approach. The new symbol synthesizes key elements of the brand: the appreciation of time, the shape of its products, and visual queues of the previous identity. Its shape references the “V” in Invicta, clock hands, and the brand’s most iconic silhouettes. The new color palette adopts a shade of green as the primary color — one that escapes the hot/cold duality, representing balance, life, and the present moment. The result is a visually consistent, emotionally relevant brand, ready for the next chapters of its story.


branding visual identity 3д brand identity Logo Design graphic design Render product design Brand Design motion graphics
branding visual identity 3д brand identity Logo Design graphic design Render product design Brand Design motion graphics
branding visual identity 3д brand identity Logo Design graphic design Render product design Brand Design motion graphics
branding visual identity 3д brand identity Logo Design graphic design Render product design Brand Design motion graphics
branding visual identity 3д brand identity Logo Design graphic design Render product design Brand Design motion graphics
branding visual identity 3д brand identity Logo Design graphic design Render product design Brand Design motion graphics
branding visual identity 3д brand identity Logo Design graphic design Render product design Brand Design motion graphics
branding visual identity 3д brand identity Logo Design graphic design Render product design Brand Design motion graphics
branding visual identity 3д brand identity Logo Design graphic design Render product design Brand Design motion graphics
branding visual identity 3д brand identity Logo Design graphic design Render product design Brand Design motion graphics
branding visual identity 3д brand identity Logo Design graphic design Render product design Brand Design motion graphics


Creative Direction: Matheus Pinto
Brand Strategy: Beatriz Janoni, Lara Rei, Matheus Pinto
Graphic Design: Beatriz Janoni, Lara Rei, Matheus Pinto
Verbal Identity: Joe Sebastiany
Photography / Video: João Pedro Medeiros, Yasmin Zanutto
3D: Arthur Felice, Eduardo Dorfman, Henrique Borba, Rodrigo Martins Costa
Case Study: Amanda Flores, Marieta Simch, Matheus Marques
Motion Design: Brendon Kowalski
Logotype Refinement: Fabio Haag Type

branding visual identity 3д brand identity Logo Design graphic design Render product design Brand Design motion graphics
Invicta®
Published:

Owners

Valkiria Inteligência Criativa's profile
Porto Alegre, Brazil
Lara Rei's profile
Porto Alegre, Brazil
Bia Janoni's profile
Porto Alegre, Brazil
Brendon Kowalski's profile
Porto Alegre, Brazil
Yasmin Zanutto's profile
Porto Alegre, Brazil
Matheus Pinto's profile
Porto Alegre, Brazil
Edu Dorfman's profile
Porto Alegre, Brazil
Rodrigo Martins Costa's profile
Porto Alegre, Brazil
Joe Sebastiany's profile
Porto Alegre, Brazil
João Pedro Med's profile
Porto Alegre, Brazil

Invicta®

Invicta's brand identity redesign was developed to update and boost its visual and verbal identity, reflecting its more than 70-year journey as a reference in thermal containers in Brazil. The project focused on modernizing the brand without breaking the bond already stablished with its consumers. We created a new brand strategy, value proposition, voice tone and tagline — all guided by the purpose of turning simple moments into moments of connection. The new visual identity modernizes the brand without giving up its tradition.

Published: