Numi

In Hindi, numi means taste or fragrance. I decided to create my own brand for a tea shop that I would enjoy visiting. It is based on the Indian hospitable tradition of tea time and also carries Indian teas like Assam and Darjeeling black teas, as well as offering the milky, sugary traditional Indian cup of tea, Masala Chai. I created the packaging for a carryout box, the menu, the logo, and the tea bags.