We tend to take eggs for granted, to the point of completely forgetting about them. The proof is that we always open our fridge wondering what to eat. In this latest campaign, Egg Farmers of Canada and Rethink want to remind Canadians that if they have eggs (and we know they do), they have a whole world of possibilities right in front of them.
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On a tendance à prendre les oeufs pour acquis, jusqu’à carrément les oublier. La preuve c’est qu’on ouvre toujours notre frigo en se demandant quoi manger. Dans cette dernière campagne, Les Producteurs d'oeufs du Canada et Rethink, veulent donc rappeler aux Canadiens que s'ils ont des oeufs (et on le sait que c'est le cas), eh bien ils ont une panoplie de possibilités, juste devant eux.
The campaign was launched across Canada, running simultaneously in French and English, by combining traditional and digital media.
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Déployée partout au Canada, la campagne a été menée simultanément en français et en anglais, en combinant médias traditionnels et numériques.
CREDITS
Client: Egg Farmers of Canada
Agency: Rethink Montreal
Agency: Rethink Montreal
Client: Egg Farmers of Canada
Director, Marketing & Nutrition: Natalie Rumscheidt
Marketing Manager: Emily Agar
Digital Marketing Officer: Ethan Adeland
Marketing and Nutrition Coordinator: Hannah Dunlop
AGENCY
Global CCO: Aaron Starkman
Global CSO: Sean McDonald
Executive Creative Director: Xavier Blais
Creative: Mathieu Lacombe, Isabelle Neault,
Patrick Seymour, Charles Côté, Laurent Tremblay,
Justin Santelli, Bastien Collard
Head of Strategy: Pascal Routhier
Patrick Seymour, Charles Côté, Laurent Tremblay,
Justin Santelli, Bastien Collard
Head of Strategy: Pascal Routhier
Strategy Director: Amy Delafontaine
Accounts: Alex Lefebvre, Mélanie Châteauneuf,
Viviane Griffin-Mathieu, Adriana Marquis-Duzink
Viviane Griffin-Mathieu, Adriana Marquis-Duzink
Broadcast production: Édith Cayer, Éliane Chartier
Studio production: Claire Khan, Rahima Rajabali,
Kyle Hicks, Shaheed Khan
Kyle Hicks, Shaheed Khan
PHOTOGRAPHY
Photographer: Virginie Gosselin | Vigo
Food stylist: Heidi Bronstein
Production house
Production house: Nova Film
Charles Gaudreau, Samuel Petitclerc
Charles Gaudreau, Samuel Petitclerc
Director: François Lallier
Director of Photography: Francois Gamache
Art direction: Fannie Legrand
Post-production
Editing: Louis-Philippe Gagné
Colourization: Arketype, Charles-Étienne Pascal
Colourization: Arketype, Charles-Étienne Pascal
Online: Post-Moderne
Visual effects: Apollo Post, Jumper
Visual effects: Apollo Post, Jumper
Audio post-production
Studio: Circonflex
Sound Engineer: Jonathan Doyon
Media agency: Rethink Média