SEEING RED
Founded in 1896 in New York, Rao’s has become an iconic Italian brand, celebrated for its authentic sauces and timeless recipes that bring people together around the table. With its heritage deeply rooted in Italian tradition, Rao’s embodies authenticity and a sense of celebration.
Over four intensive days of shooting, we produced 38 shots with a talented crew of 30 people. From building the shotlist to refining every detail of food styling, our team was involved at every stage of the process.
Red, in this campaign, represents more than just a color. It reflects passion, heritage, and the art of sharing meals—the essence of Italian tradition. Through a lens of premium maximalism, upscale yet approachable, we crafted visuals as rich and layered as the flavors in every Rao’s jar.
Credits
ECD: Sinan Dagli
ADD: Dennis Remsing
CD: Robyn Tenenbaum
Senior Producer: Meredith Ashworth, Taylor Nitta
Agency: BSSP
Photographer: Virginie Gosselin
Creative Partner: Rachel Lecompte
Digital tech: Alexandra Genova
Lighting tech: Daniel Cochran, Kyle Thompson
Food stylist: Tyna Hoang
Food stylist assistants: Andrea Nguyen, Alyssa Kondraki
Props stylist: Nicole Louie
Props stylist assistants: Henry Harper, Max Zuckerman
Wardrobe stylist: Courtney Raniszewski Killen
Wardrobe stylist assistants: Anna Gracheva, Isabel Miksic
HMU: Stephanie Peterson
HMU assistants: Samantha Niedospial, Siani Amalbert
Manicurist: Miki Huguchi
Talents: Jino, Brett, Clay, John, Danielle, Amrita
Photo Retouching: Visual Box
Production: 2d Creative with Shauna, Mike, Jon, Sebastian, Lisa and Camilla
Studio: Sugar Studio