Ruralife

Ruralife reimagines rural spaces for the digital age creating connected, sustainable villages for modern nomads.

We built the identity of the company from the ground up, creating a system to identify the different villages. The name Roxoseco Rural links place and purpose and the logo anchors it with map coordinates marking a new kind of destination.

The visual language blends digital and natural elements: photography with natural lighting, minimal styling and a calm, consistent tone. The identity uses two typefaces, one neutral and one monospaced which add a subtle tech-like feel.

Rural and digital but also wild and intentional. 

Photography: Borja Bernardez