Whiskies Lamas Destilaria

Whisky barroco barroque beverage Packaging bottle design branding gold soapstone stone

A Lamas Destilaria é uma empresa dedicada à produção de whiskies artesanais de alta qualidade, combinando tradição e inovação com um toque de mineiridade. A premiação internacional de suas bebidas impulsionou a redefinição de suas embalagens, buscando uma linguagem tão sofisticada quanto seus whiskies. Inspirada pelo Barroco Mineiro, a nova linha de whiskies valoriza suas raízes, aproximando a bebida do universo da raridade, arte e joia através de uma linguagem contemporânea.

Lamas Distillery is dedicated to producing high-quality, handcrafted whiskies that combine tradition and innovation with a touch of Minas Gerais essence. The international recognition of its products inspired a complete redesign of the packaging, seeking a language as sophisticated as the whiskies themselves. Inspired by the Barroco Mineiro (Minas Gerais Baroque), the new whisky line celebrates its roots, bringing the drink closer to the universe of rarity, art, and fine craftsmanship through a contemporary visual language.

The Baroque movement celebrated asymmetry as a way to create dynamism, fluidity, and dramatic expression

1. The bottle is divided by a diagonal line that aligns with the label’s design, highlighting the overall sense of fluidity.

2. Its thick base, a distinctive feature of premium products, features a concave curvature inspired by the grand domes found in Baroque churches.

BARROCO MINEIRO Caracterizada pela pompa e grandiosidade, a arte Barroca Mineira é rica em detalhes, cores e ornamentos em ouro além de explorar os materiais típicos da região, como a pedra-sabão, criando assim uma arte autêntica e carregada de características peculiares. Para além do uso de materiais o conceito é aplicado de forma conceitual e não figurativo.

MINAS GERAIS BAROQUE Characterized by opulence and grandeur, Minas Gerais Baroque art is rich in detail, color, and golden ornaments. It also incorporates materials typical of the region, such as soapstone, resulting in an authentic art form full of unique characteristics. Beyond the use of materials, the concept is applied in a conceptual rather than figurative way.

SOAPSTONE The raw material that gained prominence in the architecture of Minas Gerais cities thanks to the talent of Aleijadinho (1738–1814) also adorns the bottle caps, which feature the brand in low relief. Each cap has a distinct pattern, referencing the artisanal care and meticulous craftsmanship behind the production of the beverages.

OURO O dourado está presente em diversos detalhes, desde a marca em destaque chancelando o produto, passando pela tampa até o hot stamping no rótulo.

GOLD Gold is present in several details — from the brand mark that highlights and endorses the product, to the cap, and the hot stamping on the label.