Acts of Imagination — Brand Identity & Web Design
Acts of Imagination (AOI) is a cultural placemaking agency based in Melbourne, injecting wonder and awe into revolutionary brands that seek to transform ordinary spaces into extraordinary places. Through branding, campaigns, films, and immersive experiences, AOI gets to the core of each story, turning it into something raw, expressive, and genuine.
The identity explores the act of storytelling itself, where typography takes the lead as a metaphor for narrative — words become the structure, the frame, and the portal through which imagination unfolds. The use of large-scale type compositions, side text borders, portal-cropped images, and the rhythmic repetition across layouts evokes the feeling of cinematic film strips, each “frame” revealing a glimpse of a larger story.
We incorporated AI-generated imagery scenes as a way to explore contrast and evoke a sense of strangeness, mystery, and curiosity toward distant or alternate worlds. A mysterious bubble of an unknown race floating in a field of flowers, ethereal figures wandering through arctic landscapes, each image invites the viewer into a surreal portal of storytelling.
Each visual becomes an allegory for AOI’s mission — crafting diverse stories, each with its own distinctiveness and magic.
Acts of Imagination (AOI) is a cultural placemaking agency based in Melbourne, injecting wonder and awe into revolutionary brands that seek to transform ordinary spaces into extraordinary places. Through branding, campaigns, films, and immersive experiences, AOI gets to the core of each story, turning it into something raw, expressive, and genuine.
The identity explores the act of storytelling itself, where typography takes the lead as a metaphor for narrative — words become the structure, the frame, and the portal through which imagination unfolds. The use of large-scale type compositions, side text borders, portal-cropped images, and the rhythmic repetition across layouts evokes the feeling of cinematic film strips, each “frame” revealing a glimpse of a larger story.
We incorporated AI-generated imagery scenes as a way to explore contrast and evoke a sense of strangeness, mystery, and curiosity toward distant or alternate worlds. A mysterious bubble of an unknown race floating in a field of flowers, ethereal figures wandering through arctic landscapes, each image invites the viewer into a surreal portal of storytelling.
Each visual becomes an allegory for AOI’s mission — crafting diverse stories, each with its own distinctiveness and magic.
Creative Direction & Project Development
Fiorella Lachimia & Angello Torres (Reliquia Studio)
Brand Identity Design
Fiorella Lachimia
Website Design & Interaction Concept
Angello Torres
Motion & Visual Assets
Florencia Fortunato
Francisca Mejia
Fidel García Pintos
Francisca Mejia
Fidel García Pintos