BLNK - online store

BLNK - online store

Online Store for Fashion Brands UI/UX in Digital Brutalism Style Concept: A modern e-commerce concept for fashion brands that blends bold brutalist aesthetics with clean typography and intuitive UX. From smart filtering to an immersive lookbook — the design balances expression and usability. Research: Conducted audience research, competitor analysis, and built a strong moodboard foundation. This helped shape a clear structure and smooth user flow from homepage to checkout. Visual Style: Inspired by digital brutalism — strong typography, rigid grid, expressive imagery, and raw digital energy. Highlights: Minimal yet bold layout Clean structure & striking fonts: Controlled visual chaos for authenticity UX & Features: Smart, intuitive filters Immersive lookbook with storytelling: Simple, structured product cards Focus on emotion & clarity: Tools: Figma · Midjourney · Photoshop Result: A bold, refined design enhancing brand identity and user experience.