SAMSARA

The objective was to create an identity for a premium school coming-up in Gurgaon, India. In today’s competitive field of education Samsara wanted to stand distinct and connect the children into a world of knowledge and not just education. We took the disctinct route to represent the school with the most natural and important elements of life (Earth, Fire, Wind, Water, Sky). The challenge was to consider the various applications of the identity and representing these complicated forms. I took an approach of embelem based with a clean, minimal and contemporary feel to it which works well in small sizes. Removing the clutter and to get the perfect visual balance the logo was based on rule of third’s.