IAP

U.S. forces and allies around the world consistently rely on IAP’s ingenuity to deliver optimal solutions to their most demanding challenges. But there was a need to clearly align the many facets of this complex brand so IAP could better define its core competencies and value to customers. Our strategy team worked with corporate leadership on a comprehensive rebranding effort that unearthed the uniqueness of the organization, and defined IAP as “Ingenuity and Purpose”. The new brand identity reflects the organization’s tenacity and determination. In the coming weeks, Grafik will lead ongoing initiatives to breathe life into the new mantra, and demonstrate IAP’s unwavering commitment to customers’ missions.