The Roads and Transport Authority is the integrated transport and traffic system that caters to the ever-growing city of Dubai.

The overall brand vision was to make RTA synonymous with safe and smooth mobility, as well as uniting various consumer faced sub brands under the overall RTA brand. Thus the branding message was established to revolve around versatility and convergence. The triangle represents all different forms of the RTA coming together into a simple flexible system. The visual language created after, quickly became an established part of the city’s visual landscape, across taxis, buses, abras, the strong visual resonates amongst the people due to it’s iconic red swish and logomark.