HICKIES

HICKIES is a responsive lacing system, designed as a shoelace replacemnet for an active lifestyle. First launched through Kickstarter, it was originally positioned in the novelty space. While working at HICKIES, I was tasked with repositioning the product through a brand redesign. The result was an updated logo, new packaging, inserts, displays, marketing material, stationery suite, website, in-store set up and multiple social media assets.