Brief
Create a zine that educates people about gender equality. It should look into things such as feminism, male oppression, generation z and gender neutral.
This is a collaboration brief with Eva Clapham. We decided we want to make a zine together, we came up with different topics we could do the zine on and we decided on gender equality. This is because both of had done previous projects on gender equality, Eva did her dissertation on gender in advertising and created a gender-free beauty line. And I did a brief last year on breaking gender stereotypes and had started the monotype brief (type based protest signs) on gender equality.
Eva came up with the name ISM as in feminism. In the zine we wanted to express how feminism today isn’t a bad thing, feminism has seen to have gotten a bad stigma attached to the name, we want to show how feminism is beneficial to everyone, especially not just women. We will also look at debunking gender norm and stereotypes, and go even further by looking into whether gender is required at all though gender neutral.
We did some research in existing feminist zines, Riot Grrrl and Shocking pink. We wanted to take the raw aspects of tradition punk zines, but in a modern way. The zine will b combination of articles and illustrations. The riot grrrl movement was something that was very influential us and as to why we decided to create a zine. The movement started in the early 90’s and is thought to be the starting point of third wave feminism. The riot grrrl movement was a collection of punk feminist zines. We liked the pieced together feel that the zines had.
As most of our content was collected for articles, we wanted the zine to have The concept behind the layout for the zine was that we wanted it to look like collection of our research, as if we have pieces together all that we had found, similar to the riot grrrl zines. With a combination of digital images and hand drawn aspects the zine has a personal feel to it. The colour theme that we had through out the zine was red and blue, we felt that pink was too overdone with feminist zines. Red and blue represent biro pens, which people use to write their thoughts and notes, it would give the zine the feeling that people had passed it down and added their own notes and thoughts. Throughout we included handwritten quotes, we think that this gave it more of a personal and engaging element.