Hardee's Cinnamon Roll
Print Campaign for Hardee's new Cinnamon Rolls, launched mainly in UAE, Kuwait and Saudi Arabia. With winter on the doors, the Cinnamon Roll was communicated in a world of warm cinnamon surroundings.
Hardee's Big Cookie
Hardee's Big Cookie brief mainly wanted to communicate how big the cookie is. 2 Directions were submitted, both emphasizing the size of the cookie, and its indulgence of chocolate through its drowning in the molten chocolate variations.
Another simpler direction...