Coca-Cola Co. KO -0.89% is canning Tab. The soda giant’s first diet cola was a pop-culture icon in the 1970s and early ’80s, then faded after the launch of Diet Coke. Even after Tab’s market ...

Today are a very highly collectible item. Pop crates from the 1930 were hand-stenciled and are a rare find selling around $200, or for about $20 from the 1950s or 1960s.