In 2017, to dress like a doomed member of the Donner Party is a deliberate choice, in the way that normcore was an arty rebuke to capital-F fashion.

Having been the young owner of my very own Gunne Sax prairie dress back in the late '70s/early '80s, I reflexively shook my head at this news, mainly because the timing seemed off.

You’ll find fresher dresses at Pink City Prints. I love their denim blue prairie dress with red rick-rack trim (£170, pinkcityprints.com).