The Swedish vodka company is collaborating with a European music festival for a limited-edition bottle design.

Absolut Vodka turned to one of the humblest of all mediums – the simple paper bag – and invited designers from around the globe to customize them for each city.

This story was originally published on Packaging Dive. To receive daily news and insights, subscribe to our free daily Packaging Dive newsletter. Absolut Vodka is going paper from top to bottom ...

Absolut Vodka isn't the first brand to rethink packaging with the environment in mind. Mars is ditching plastic packaging and going back to using paper — like it did up until the mid-1970s.

A marketing firm discovers the biggest winners and losers in vodka packaging. You might be surprised how well Svedka stacks up against Absolut. The packaging of any product is important, but in ...

Pernod Ricard (Paris:RI) is proud to unveil a set of packaging innovations from Absolut Vodka to Perrier-Jouët and Beefeater, as part of its 2030 “Good Times from Good Place” Sustainability ...

vodka packaging Which Vodka Brand Has The Best Bottle? A marketing firm discovers the biggest winners and losers in vodka packaging. You might be surprised how well Svedka stacks up against Absolut.

Absolut's innovative paper bottles, developed in collaboration with the Paper Bottle Company, were launched at 22 Tesco stores in Greater Manchester and will be stocked for three months. The ...