Adobe has started using a new wordmark in its branding across the company’s most recent promotional videos for its generative AI apps, though it probably isn’t replacing the actual logo.

Adobe today showed off a new experimental tool, Project VoCo, at its annual MAX conference in San Diego. Project VoCo lets you edit speech as easily as text — and you can’t just edit existing ...

Adobe is actively embracing generative AI throughout its products, but instead of simply saying “generate video, or create speech” the company is using the technology for speed gains.