Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

WESTERLY – Pilot Mark Simmons loves flying advertising banners along the Rhode Island coastline. "It's a beautiful view," said Simmons, 54. "You're flying nice and slow. It's like a sightseeing ...

Mobile Web Sites – And Why You Need One There are a variety of ways that a mobile user can arrive at a mobile web site (a.k.a. WAP site, mobile landing page, mobile microsite, etc.), but most ...

The New York Times NYT 0.54% is moving away from standardized “banner” advertisements on its website and plans to replace them with its own proprietary display ad formats. Online banner ...

Native ads in digital news feeds receive significantly more visual attention from consumers than banner ads do, according to a recent report from Sharethrough and Nielsen. The report was based on data ...

Banner towing seems almost vintage, considering today’s high-tech advertising options. Patrick Walsh, owner of a national company called Air Sign, says that’s a good thing.

FLEMINGTON — It seems to magically appear. You're driving down Main Street in Flemington, near the old courthouse, and there's a banner overhead, advertising some upcoming parade, concert or ...