My newfound happy relationship with the traditional feminine aesthetic has taught me that, sometimes, nothing puts a spring in my step quite like a girly sundress. Even now as I sit typing on my ...

The feminine, romantic style known as the coquette aesthetic first emerged in the early 2010s and is seeing a massive resurgence thanks to Gen Z. Here's everything to know about the coquette trend.

Style How to Ace the Viral Coquette Aesthetic: Girly Bows, Pastels and More Dreamy Styles to Shop for Spring Each product has been independently selected by our editorial team.

The account @preppy.guccislayqueen gained traction early in 2023 with videos that appear to ridicule the preppy aesthetic while also providing guides on how to participate in the trend.

During a trip to Tokyo, however, the pop star partially abandoned her girly-girl aesthetic, in favor of a normcore staple beloved by all. On Feb. 18, Grande touched down in Japan, following a ...