Can Phil Mickelson rejuvenate Amstel Light?That’s the hope for both the beer brand and the golfer now that the two have entered into a “true business partnership,” per parent company Heineken.

Amstel Light is kicking off Memorial Day weekend on Stone Street by wheeling its 10-seat beer bike into town Thursday night from 5:30 to 7:30 p.m. Of course, there will be plenty of suds on hand too.