Additionally, consumers can post on the company?s Facebook page or upload an image. A campaign such as this is an effective way for Amstel Light to build its social endeavors. Mobile and social go ...

Dive Brief: Heineken's Amstel Light is teaming with golf champion Phil Mickelson on a multiyear marketing partnership spotlighting challenges men face when making friends. The deal kicks off with a ...

NEW YORK -- Amstel Light rolled out its summer "Unlock the Taste of Amstel’s Amsterdam" program to retail outlets throughout the United States. The promotion includes a national under-the-cap ...