In an effort to grasp some of the luxury light beer market share, Amstel Light has launched a complete re-branding campaign touting the slogan "Amstel Light. Live Tastefully." The packaging will ...

Dive Brief: Heineken's Amstel Light is teaming with golf champion Phil Mickelson on a multiyear marketing partnership spotlighting challenges men face when making friends. The deal kicks off with a ...

WHITE PLAINS, N.Y. — Amstel Light has launched its latest advertising campaign that encourages consumers to consider and appreciate the intricacies of their everyday lives. The "Savor Complexity ...

Mickelson Sponsors KPMG, Amstel Light Flee Lefty After Saudis Comments kurt badenhausen Tue, Feb 22, 2022 · 3 min read ...

I don’t often drink beer,but when I do, I drink ONLY Amstel light. — Phil Mickelson (@PhilMickelson) November 7, 2019 ...

When there’s free beer, people will come. When that beer is Amstel Light, they’ll come in droves and demand free screen-printed T-shirts with the beer’s logo (courtesy of Ad Hoc Art). At ...

Amstel Light's new ad campaign, "Savor Complexity," highlights the complexities of simple items. Consumers are encouraged to consider and appreciate things such as the burger, pigeon, dartboard ...