Facebook’s adorable Halloween reaction emoji are adding ghosts where they don’t belong by Kaitlyn Tiffany Oct 28, 2016, 8:25 AM PDT ...

Facebook just expanded the “Like” button with a feature it calls Reactions---six animated emoji the company hopes will let users to respond with more emotional nuance to the posts in their ...

Hold the "like" button on mobile or hover over the like button on desktop and five animated emoji pop up. Tap on love, haha, wow, sad or angry to express your reaction.

Behind the scenes, Facebook programmed the algorithm that decides what people see in their news feeds to use the reaction emoji as signals to push more emotional and provocative content ...