New Logo: A Modern Look That Honors Ascend's Roots The new logo gives equal prominence to the words "Ascend" and "Collection," reinforcing the brand's status as the original soft brand in the ...

The Ascend Collection is now actively expanding into new leisure and urban markets, with more than 70 hotels in the pipeline worldwide. This strategic growth has led to an over 40% increase in ...

Ascend Collection Surpasses 400 Openings Globally and Debuts New Logo, Ushering in the Brand's Next Era of Growth Provided by PR Newswire May 5, 2025, 1:00:00 PM ...