Here is the landing page that leads into the microsite (click to enlarge): Respondents are invited to explore seven different vertical B2B interests served by Dell. Marketers: think segmentation.

Landing pages play a critical role in PPC campaign success, and unlocking the full profit potential on a landing page is equal parts art and science. What works in ecommerce won’t necessarily ...

Art is the greatest thing you can do, to make an open space looked pulled-together, Davis says. The landing is likely a high-traffic area, so hang something you'll enjoy seeing every day.