Apparently, some marketing genius at BIC decided that women, too delicate to grip standard BIC pens, needed a writing utensil designed specifically for their tiny, fragile hands.

BIC For Her Fashion Retractable Ball Pen: Pack of 2 Pens - $5.60 ( $2.81 per pen ) vs. BIC Velocity Retractable Colorful Inks Ball Pen: Pack of 4 Pens - $3.37 ( $.84 per pen ) 2.

"For once, I don't have to grip a giant, man-sized pen just to sign receipts at Saks. And the ink just hits the paper so smoothly, not at all like the rough, gritty man ink in Bic's normal pens." ...

Strong enough for a man, but made for a lady. (Click to enlarge.) Bic The pens come in vibrant shades of pink and purple with a grip that is "designed to fit comfortably in a woman's hand." ...

SHELTON, CONN. -- The BIC 4-Color Pen is getting an upgrade in 2016 with the newest addition to the 4-Color portfolio: the BIC 4-Color Stylus and Pen. The product features a pen with BIC’s four ...

The retractable pen is also equipped with an embossed grip for extra comfort, and it’s available in blue, black and red for all your notetaking needs. Buy now £16.01, Amazon ...

2. Bic Retractable Gel, Medium Point, .07 mm, Black Ink BIC for Her Retractable Gel: Pack of 2 - $5.79 ( $2.89 per pen ) vs. BIC Triumph 537 Retractable Gel Medium Point Pen: Pack of 12 Pens - $10 ...