Recently, Bic Pens approached Ellen DeGeneres with an endorsement deal: they wanted her to be the face of Bic's new Pens for Her, a duo of pastel-hued ballpoints made "for a woman's hand." Ellen ...

Pens, Lighters, and Razors: How BIC Launched a Global Giant. Plus, What’s Next for Its CEO. Story by Emily Russell • 16m ...

2. Bic Retractable Gel, Medium Point, .07 mm, Black Ink BIC for Her Retractable Gel: Pack of 2 - $5.79 ( $2.89 per pen ) vs. BIC Triumph 537 Retractable Gel Medium Point Pen: Pack of 12 Pens - $10 ...

Pen maker Bic slammed for 'sexist' advert targeted at women The stationary manufacturer attracted anger with their sexist post - but it's not their first gender-based gaffe ...

A range of pens for girls has made headlines after getting hundreds of funny online comments from people who think they're a ridiculous idea. The Bic pens are designed to be lighter and come in ...

Amazon.com Finally, there's a lady’s pen that makes it possible for the gentler sex to write on pink, scented paper: Bic for Her. Remember to dot your i's with hearts or smiley faces, girls!

Bic South Africa sure learned how to pen an apology in a hurry this week. An ad celebrating the country’s National Women’s Day backfired, delivering what many folks considered to be a sexist ...

Bic South Africa sure learned how to pen an apology in a hurry this week. An ad celebrating the country’s National Women’s Day backfired, delivering what many folks considered to be a sexist ...