The end result was hugely successful – the campaign not only sold out the Barbie Dream Cars, but also drove $2.3 million in used vehicle sales on CarBravo.com.

Barbie’s 1970 pink Cadillac — all the way from Orlando’s Epcot Center, where it’s used as a parade car — is on the main floor with all these toys, but the eight-foot-tall Megamorph ...

Barbie maker Mattel says it will put up the prices of some of its toys in the US as President Donald Trump's tariffs increase its costs. The firm also says it will cut the number of products it ...