A bad first kiss isn’t ideal, but it’s not the end of the world. But a bad first kiss, no effort to make kissing better, and no chemistry? That's a very big deal.

By Jen Doll When you compare the first kiss to that first time in bed... well, awkward intimacy can improve with time. But a bad kiss? You’re not going to wait around to see what comes after. So ...

So it would seem there's a pretty universal consensus that kissing is important. Fifty-three percent of women said they’d leave someone who was bad at kissing compared to 42 percent of men.