Enter: Hidden Gem, Behr's 2026 Color of the Year. "It's a special one—it's unexpectedly one of those colors that feels ...

"People have been using blues and greens for several years, and this is really that intersection of both of them," Erika Woelfel, vice president of color and creative services tells PEOPLE about the s ...

Hidden Gem is part of Behr's larger 2026 Color Trends Palette, which has something for everyone. The 20-shade assortment ...

Behr Paint Company was deemed the most trusted paint brand in America by “Newsweek” this year ­­–– and for good reason. For more than 75 years, the Santa Ana, Calif.-based company has ...

Behr’s white paint, Climate Change, seems to call up associations that buyers might not want on their walls. Photo-Illustration: Curbed; Photo Getty Images Behr’s white paint, Climate Change ...

Google Cloud today announced a partnership with Behr Paint Company, a leading provider of premium paints and stains, that will make the paint color selection journey easier and more personalized ...

As more millennials buy homes, Behr Paint needed a way to communicate the value inherent in its product. The approach the brand settled on included a competition series on TikTok that launched last ...

Behr Paint Company reveals its 2023 Color of the Year – Blank Canvas – which could inspire some home décor and improvement plans in American homes, according to Behr.