The rebranded name is a tribute to the iconic, “Boom, Baby!” phrase tied to the Pacers and made famous 50 years ago by legendary Pacers coach and commentator Bobby “Slick” Leonard.

INDIANAPOLIS — The Fort Wayne Mad Ants have officially been rebranded as the Noblesville Boom. Pacers Sports and Entertainment unveiled the new brand and logo on Wednesday, April 16. The Boom are also ...