Blue Ocean Strategy challenges traditional competitive strategies by advocating for the creation of new market spaces—"blue oceans"—that are ripe with opportunity and devoid of competition.

1. Listen to your customers and integrate data When you operate in a Blue Ocean, you can't rely on established norms or competitor benchmarks to shape your roadmap. At the outset of my journey, I ...

In studying more than 150 blue ocean creations in over 30 industries, the authors observed that the traditional units of strategic analysis—company and industry—are of limited use in ...

Strategy has been studied in marketing and business planning for a long time. In 2004, a cool little book called “Blue Ocean Strategy” changed the strategy planning process.

In the 1999 sci-fi action film, The Matrix, computer hacker Neo is asked by rebel leader Morpheus to choose between two pills. Morpheus says, “You take the blue pill . . . the story ends, you ...

Blue ocean strategy: Spur demand in a fresh, unexplored market segment. Red ocean strategy: Set your business apart from theme competitors in an already populated market.

NEW YORK & OSLO, Norway-- (BUSINESS WIRE)-- The Blue Ocean strategy managed by EnTrust Global, a leading alternative asset management firm, today announced the completion of its acquisition of ...