These soft blueberry and oatmeal cookies are chewy, crunchy, blueberry-filled bites of bliss. Think chewy oatmeal cookie ...

But one subgroup of participants in Cargill’s test preferred the chewy gelatin gummies. Candy companies, LeDrew says, might also cater to segments of the market that are open to different textures.

Or, try Nerds Candy Corn! These chewy and fruity candies are a unique twist on candy corn, although for candy corn purists, there really is no replacement for the classic Brach’s Autumn Mix.