Dotdash Meredith, the publishing company owned by Barry Diller’s IAC, is changing its corporate name to People Inc. The move ...

NBA Michael Jordan’s ‘Jumpman’ logo had nothing to do with basketball The Jumpman brand is worth upwards of $3 billion By Ian Miller OutKick Published June 25, 2022 5:36pm EDT Facebook Flipboard ...

The Mexican beer brand Corona, which uses both a crown name and logo, is the most valuable beer brand in the world, worth US$7 billion. Even in a world of republics, it is clear that the crown as ...

A brand is not merely a visual representation; it’s a comprehensive embodiment of who your company is, what it stands for, its distinctiveness, its audience and the tone it sets.

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.

Brands like Coca-Cola, McDonald’s, and Nike have logos that are instantly recognizable. These logos use clear and simple shapes and fonts that help people quickly identify and associate the logo ...

Since the 1880s, the Lyle’s Golden Syrup has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. Now it’s undergoing a major redesign.