Brand strategy is all about deciding who your brand is, what it stands for and why people should buy it and pay more for it ...

Legacy marketing structures can't keep up with distributed commerce. Unify operations, identity and intelligence to thrive in ...

Why Brand Strategy Isn’t Optional Anymore 1. It builds recognition that stays. Humans are hardwired to remember patterns. Don't simply create a website; design with strategic distinctiveness.

Meghan Markle has been accused of marrying Prince Harry to 'milk' his fame, in a brutal takedown of the Duchess of Sussex's ...

It's important that entrepreneurs learn how to use AI branding tools effectively—and understand when they may not be the ...

Paula Zirinsky, the founder of Zirinsky Strategy LLC, tackles marketing challenges and problem-solving through branding, thought leadership, and intentional marketing initiatives across ...

When Bella Hughes and Semira Nikou travel for work, they do not pack lightly. More often than not, the Better Sour ...

Search and brand strategy don’t just coexist. When combined, they unlock big wins for awareness, growth, and performance.

Taylor Swift's campaign to reclaim her first six albums' master recordings was a masterclass in long-term brand strategy, as well as a legal and creative win. By controlling her narrative, activating ...

CU Boulder’s brand strategy is a holistic plan designed to help the university achieve its business goals and deliver a favorable experience for audiences across all touchpoints. Our brand strategy ...