The company, which also makes Birra Moretti and Amstel, reported a 1.2% slump in beer volumes in the first six months of 2025 ...

Everything else is just meaningless imagery. Since Amstel Light first arrived in America in the early 1980s, its ads have focused largely on its full-bodied flavor and low calorie count.

The Amstel Beer Bike—possibly the best worst idea ever —is coming back to town. On Thursday, May 26, the Dutch beer company is taking over Stone Street ostensibly to celebrate the end of the ...

The contest was all about SAB's response to Amstel's launch of a 660ml returnable bottle in February. The launch was a significant strategic development in the so-called beer wars.