Burger King announced its first total rebrand in over 20 years on Wednesday, including a return to the classic logo and an emphasis on the whopper. Insider saw inside the first restaurant in this ...

Burger King's colorful striped uniforms are part of a branding overhaul launched in 2014 by CMO Fernando Machado. The idea for the Whopper-inspired branding came from a single "E" in the Whopper ...