The Apple of the mind's eye: Everyday attention, metamemory, and reconstructive memory for the Apple logo. The Quarterly Journal of Experimental Psychology, 2015; 1 DOI: 10.1080/17470218.2014.1002798 ...

10-30-2019 DESIGN People are hilariously bad at drawing famous logos from memory Identity designers try to create memorable images. Turns out, we are terrible at remembering even the best ones.

Over the course of the study, 85 UCLA undergraduates were asked to reproduce an Apple logo from memory. Only one was able to draw the image correctly. Here are some of the versions they came up with.

You will be presented with 10 company names, one at a time, and your task is to draw their well-known logos using your mouse or fingers. We’ll give you a grade for each one. How the grades work ...