Each contest and giveaway is unique and some landing pages may or may not work for some. It’s all about trying out new things, testing ideas, tracking results, then tweaking as you go.

Because landing pages have a specific goal, increasing the number of sign-ups for your contest is easier. You can go into detail about why your audience would benefit from entering and make the ...

It’d be easy for those to be lost on a product shelf, but on the contest landing page, they’re front-and-center. A contest is a good way to distinguish yourself in a very crowded market.

When running ads to your Facebook landing page, say for a giveaway or contest, it’s important to match your headlines. For example, “Enter to win a $100 giftcard!” should be included on the ...