Cheer Cheese, as its now called, was founded in 1935 under a different brand name said to be inspired by Edward William Coon, an American who patented a process for cheese maturation.

After decades of campaigning by activists and 2020’s worldwide anti-racism protests, a major Australian cheese company has rebranded “Coon Cheese” as “Cheer Cheese.” &… ...

Saputo Dairy Australia is renaming its brand "Coon Cheese" to "Cheer Cheese" after decades of criticism that the name was racially offensive. The 80-year-old brand is now called "Cheer Cheese." ...

“Coon Cheese,” which has been sold in Australia for more than 80 years, will now be known as “Cheer Cheese,” its manufacturer said Wednesday. The new brand will roll out to Australian ...

An Australian cheese brand just became the latest company to change its name following concerns that its moniker was racially offensive. Saputo Dairy Australia, which calls itself the country's ...

The Coon brand dates back to 1935 and was named after the company’s founder Edward William Coon. It came under Saputo’s control in 2015 when it acquired Lion’s “everyday” cheese business.

An Australian food company has officially renamed a famous snack brand after years of complaints that it shared its name with a racial slur. “Coon Cheese,” which has been sold in Australia for ...