The role of color in brand identity goes beyond mere aesthetics. It helps create a visual shorthand for your brand's personality and values. When chosen thoughtfully, your brand colors can enhance ...

With this in mind, it is crucial to consider how color associations follow us home. For some, our working areas at home look vastly different from what we’re accustomed to seeing in the office.

Lead author Dr. Ryan Ward studied the “strength of odor-color associations” in 24 adults between 20 and 57 years old. They sat in front of a screen inside an air-purified room “devoid of ...

Their findings, published in Communications Psychology, suggest that color-adjective associations are rooted in the structure of language itself and are thus not only learned through experience.

The researchers emphasize the need to investigate how far-reaching such crossmodal associations between odors and colors are. “We need to know the degree to which odors influence color perception.

For years, my collaborators and I have been studying music-to-color associations. From our results, it’s clear that emotion plays a crucial role in how we interpret and respond to any number of ...

Which Theory Is Correct? To find out, we repeated the music-color association experiment with 11 chromesthetes and 11 otherwise similar non-chromesthetes.

The pool of participants was narrowed down to those born after 1967. Out of the resulting 6,232 GC synesthetes, 388 (5.9 percent) had more than 10 letter-color associations matched to the magnet set.