Color analysis isn't new: It was made popular almost 40 years ago thanks to Carole Jackson's Color Me Beautiful workbook. But thanks to TikTok, the trend is back in a big way.

Instead, it’s led me on a journey to discover my color season. In 1973, Carole Jackson published Color Me Beautiful, her seminal work on the subject of seasonal color analysis.

It dates back to the '80s, when Carole Jackson’s book, "Color Me Beautiful" was all the rage, with women flocking to determine whether they were, say, a soft winter or a true autumn.

If you are of a certain age and have a long memory, you may recall that back in the 1980s, a book called Color Me Beautiful was a hit with women all over America, eager to find out their ...

Now, Seasonal Color Analysis is gaining traction on TikTok, with a new generation looking to filters and comment sections to help define their most flattering shades—from wardrobe to makeup.

Popularized in the 1980s, thanks in large part to Carole Jackson’s book Color Me Beautiful, color analysis begins with the notion that your skin’s undertones dictate what looks best on you.