Depreciation for blue paint was not even across the 10 vehicles studied, of course. While a Honda CR-V loses 19.44 percent of its value, a Ford F-150 would depreciate by 42.57 percent in the same hue.

The most popular car paint color in America is white. The hue has names like Blizzard White, Snow Quartz, and Wind Chill Pearl. Black, gray, and silver aren’t far behind on the popularity scale ...