"Green meant that the Cubs won," Alter said. "And a red color meant that the Cubs lost." In the 40s, flags became the informer for baseball fans, and so the "W" flag was born.

But with a Cubs World Series win, fans can fly the W all winter. If we survived 108 years of curses and crushing defeats, Cubs fans, the W flag can survive a Chicago winter.

In a banner year for the Cubs, this company is helping everyone fly the 'W' flag, CBS 2's Vince Gerasole reports. "We've made over 3,000 [flags] in a lot of different sizes," said Michael Olson ...

Fly the freaking W today. As the Cubs broke 108 years of "There's always next year" sentiments by winning the World Series over the Cleveland Indians, fans unfurled white flags adorned with a blue W.