As Netflix gears up for a new Kuromi-centered show, Sanrio explains its shift in mascots to embrace the scary-cute trend.

Hello Kitty's grip on kawaii culture is slowly loosening as fans flock to a more punk mascot from Sanrio that they find more ...

Next June, He-Man will make his big and powerful comeback. The reboot Masters of the Universe movie, starring Nicholas ...

Over the decades, Sanrio has debuted dozens of mascots, and some of them have been met better than others. And at long last, it seems Hangyodon is getting an overdue revival.

The artwork went live this month as Naruto ‘s sequel struck a deal to work with Sanrio. As you can see below, the line focuses on Team 7 and Team 10 as well as our favorite kawaii mascots.

As Hello Kitty celebrates its 50th anniversary, we explore how Sanrio Company’s cute cartoon cat became a cultural phenomenon, one which, since debuting in 1974, has made millions of friends ...

For Japan's Sanrio Company Ltd., the worldwide purveyor of everything Hello Kitty, its steady outpouring of cute-cat merchandise constitutes more than a product line; with more than 20,000 items ...

Check out this Naraka: Bladepoint x Sanrio Characters collaboration trailer for the upcoming Too Cute to Counter crossover event which brings the world of Sanrio to the melee battle royale game ...

Sanrio, the Japanese company that defined cute, is celebrating its 50th anniversary this year. Its star, Hello Kitty, and more than 400 other cartoon characters continue to be popular with adults ...