And really, Polaroid's intended audience isn't going to care that your digital camera has a way, way better sensor. Can it print stickers? Yeah. Exactly.

Much like stickers inside social media apps, the new feature allows users to place stickers in the live scene using the view from the camera, then tapping to save the image.

It is designed to sell you stuff. The camera feature, which was added in 2014, is only there to allow you to scan real-world items so that Amazon can sell them to you.