When she discovered the dark academia hashtag on TikTok, she knew she found her customer base. Now, her business is named for the aesthetic she loves. Dark academia can have a dark side ...

Dark academia is the glamorization of studying, libraries, and preppy fashion set against a dark, moody backdrop. Here is the viral aesthetic, explained.

How to Implement Dark Academia in Halloween Decor You can decorate with dark academia decor any time of year, but spooky season is a natural fit for the aesthetic.