Data-Driven Attribution is an important concept in marketing that helps businesses understand how different marketing efforts contribute ...

Before embarking on the journey to create a data-driven marketing strategy, it’s essential to understand that working with ...

“Half the money I spend on advertising is wasted; the trouble is I do not know which half.” In today’s data-driven world, ...

A successful video marketing strategy in today's competitive digital landscape comes down to knowing performance nearly as ...

When banner ads were introduced in 1994, pundits proclaimed they would ruin the world wide web and kill creativity as we know ...

The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI ...

It’s not about reaching everyone, but about reaching the right people at the right time,” he emphasizes, stressing the ...

Netflix has named Nicolle Pangis as its new VP of advertising, TheWrap has learned. Pangis, who most recently served as CEO ...

New York, New York - Voiso, an established AI-driven contact center software provider, is transforming the way businesses approach marketing by integrating data analytics and artificial intelligence.

Nicolle Pangis, a former head of the cable-ad-sales entity Ampersand, has joined Netflix as is vice president of ad sales ...

Have we lost the human touch that made ads meaningful In the early days of advertising, brands leaned heavily on compelling ...

Here’s how brands can adopt a holistic approach to leverage AI-driven ... advertising spend, workflows, and first- or third-party data, and use AI to make meaningful correlations. For example ...